These are a few pages from my Brand Bible - 1999est Body Care
For this brief we had to created a sub brand for Jack Wills. Keeping to the English theme Jack Wills strives off , i decided to create this body care brand. The brand is called 1999 est (when Jack Wills was established) inspired also by the Devon-shire countryside all scents are based on products that could be locally sourced. I kept the Graphics classy with an old English edge.